Frequently Asked Questions

OptimUz has its own operational strategy team, and all the research services are conducted in-house. However, with the case of global coverage, OptimUz unitizes its network of preferred suppliers.

OptimUz, with its expertise group specializing in high-performance learning, is dedicated to providing leading solutions for our clients. Our pool of top talent offers a diverse range of skills and expertise, benefiting our clients’ businesses and assisting them in achieving their goals.

OptimUz, a leader in expertise and high-performance learning, provides a range of services including project management services. Our team excels in offering optimized techniques and approaches that cater to our clients’ specific needs. Leveraging the latest technology, our project processes consistently deliver a beneficial impact on our clients’ financial outcomes and significantly reduce turnaround times. Partner with OptimUz for unparalleled expertise and transformative solutions that drive success in your projects

OptimUz fully complies with ESOMAR standards and protocols.

OptimUz does not share collected PII (Personally Identifiable Information) data with any third party; all PII data receives security classifications as per OptimUz data classification policy. Only selected, authorized person only within the company have access to this data.

Most times they are always too busy for the activity – eg. busy at work and don’t give a detailed answer.

Motivating customers to complete a survey and especially an online customer survey is always a challenge, but certain “best practices” can improve survey response rates dramatically. Communicating the importance of the survey along with how the results will benefit customers directly is an important first step.

We recommend an introductory letter from the company, which demonstrates to customers how seriously we take the customer survey initiative. A proper incentive should also be offered in case of hard targets and lengthy interviews to encourage participation

We advise avoiding administering surveys during peak seasonal holidays since response rates decrease when customers are out of the office.

Regardless of the survey administration frequency, no respondents should be asked to participate more than once per quarter to avoid respondent fatigue or data bias.

There are three main factors that impact your survey response rate:

1) Survey length,

2) Incentives, and

3) unique communications.

Since we already offer a dual incentive to respondents, we should probably focus on #1 and #3 of the above. There is a strong inverse relationship between survey length and response rates, so if we can shorten the length of the survey that will likely help the cause. We should also send succinct and professionally communicate to the customers outlining the purpose of the survey and how we value their responses.

We usually recommend that customer surveys are no longer than 25 questions in length which translates into around 15 minutes. However, that assumes a variety of different question formats dealing with separate aspects of the customer experience. What really matters is the survey completion time.

Yes, OptimUz does conduct multi-market research. Basically, we do cover the MENA market and beyond utilizing our network of sampling partners, or our preferred suppliers. We can gather samples from almost any country in the world. In addition, we support the administration of surveys in multiple languages, including double-byte languages like Chinese and Japanese.